Thursday, October 28th

THRIVE Business Growth Conference

Get ready to THRIVE!

Choose from various sessions led by industry professionals. Register for as many or as few sessions as you wish! The event is taking place from 9am to 3pm at Cineplex Cinemas Lower Sackville, 760 Sackville Drive. Deadline to register: Friday, October 22nd. 

Note: We will be following all COVID-19 event guidelines set forth by the province. 

SBA Members are entitled to FREE registration. Tickets are limited to two per business. When registering, please select "SBA Member Ticket" to redeem. Non-members may purchase a General Ticket for $40. We have limited seats so please ensure you will be in attendance. If circumstances change and you are unable to attend, please contact us as soon as possible.



9am-12pm | Marketing Morning


Crystal Garrett
The Best Free Thing You Can Do To Grow Your Business Now: Video

Social media video can help small businesses increase sales and reach more customers. Social media educator Crystal Garrett, CEO/Founder of Crystal Joy Garrett Strategies, breaks down the different types of free video tools you can use for Instagram and Facebook. After this info-packed session, you will walk away with tools and tactics you can apply to your business to get results immediately—whether you are a newbie or a pro!

Nicole Jackson
How To Effectively Create & Spread Your Stories Online

Nicole Jackson, Content Strategy Lead at Foundation Marketing, arms you with what you need to be successful with content marketing. She'll break down the 3Es of value-driven content that will ensure every piece of content you create resonates with your audience. She'll also share why success with content marketing doesn't end with creation. Learn how to get your content in front of the right people through strategic distribution and embracing the remix to maximize the reach and impact of every new asset you publish.

Erin Trafford
Spark Your Inner Storyteller: Build Your Business Creatively and Strategically through Storytelling 

Erin Trafford, CEO & Chief Story Officer of Erin Trafford Story & Strategy, will highlight THE primary need for any business and share an overview of her Story Strategy Framework to meet that need. She will also explain how to leverage creative storytelling to grow your business by highlighting how stories work to activate sales and the key places to focus when it comes to storytelling. Erin will share actionable tips you can start using immediately to build a better, more aligned content strategy for you and your business.


12pm-1:30pm | Lunch and Keynote Speaker


Joyce Carter
Keynote Speaker: Joyce F. Carter

Joyce F. Carter is President and Chief Executive Officer of Halifax International Airport Authority (HIAA). Joyce joined HIAA in 1999, and since then she has been integral in HIAA’s growth and development, becoming Chief Financial Officer in 2006, Chief Strategy Officer in 2008, and President & CEO in 2014.

Ms. Carter is Chair of the Canadian Airports Council, the first woman to hold that role. She was named one of Atlantic Canada’s Top 50 CEO’s by Atlantic Business Magazine from 2017-2020, and was named 2019 Business Leader of the Year by the Halifax Chamber of Commerce.



1:30-3pm | Creating A Culture Of Diversity and Inclusion: A Conversation


Jay Aaron Roy
Jenna Chisholm
Marilyn Forrest
Randolph White

In this interactive and informal session, a panel of four individuals with different knowledge, background, experience, and interest will bring their perspective to questions surrounding diversity and inclusion. As this is an opportunity to listen, ask, understand, and grow, the audience will be welcomed to join the conversation.

Meet the Panelists:

Jay Aaron Roy

  • Jay Aaron Roy is an award-winning advocate, a local small business owner and an involved member of the Lower Sackville community. A social entrepreneur, Jay has run the safe space drop-in for local youth out of his comic shop, Cape and Cowl Comics and Collectibles, for over six years.

Jenna Chisholm

  • Jenna is a young Mi’kmaw woman from Millbrook First Nation. Jenna has fought to improve support for young First Nations, Inuit, and Métis people across Canada serving as the Youth Executive for the Board of the National Association of Friendship Centres.

Marilyn Forrest

  • Marilyn is the Executive Director of Building Futures Employment Society, an organization focused on supporting individuals with intellectual disabilities so they may contribute to their community while realizing their personal goals.  Marilyn has worked with Building Futures for over 20 years. During this time she has strived to ensure they provide the best support and service possible, one person at a time.

Randolph White

  • Randolph White is a Branch Services Librarian with Halifax Public Libraries who works closely with the youth of Sackville. Randolph has been involved in local projects funded through the Black Lives Matters Solidarity fund.