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Training

Project Management

Feb 18-April 22

Friday mornings, 8:30am-12:30pm

Organizations find it necessary to take on an increasing number of projects. Unfortunately, these same organizations often don’t have skilled project managers to handle the work. In this workshop, you will learn and practice the critical tools and techniques that have been proven necessary for project management success. In lectures, discussions and hands-on exercises, you’ll cover the essential aspect of managing projects.

Learn to apply key project management techniques and tools to your job to make your next assignment more successful.  Build a solid foundation of project management knowledge, techniques and tools in this hands-on workshop that covers the entire project life cycle.

While aligned with the Project Management Institute’s (PMI) framework, this course is specifically designed to focus on the practical application of concepts. You’ll return to work with the knowledge and tools you need to get your projects started right and completed successfully.

Learning Outcomes:

  • Determining the scope of the project and set achievable goals
  • Creating a work breakdown structure
  • Creating project targets and timelines
  • Transferring documentation to a Gantt chart
  • Developing a risk assessment
  • Creating a communication plan

This hands-on experience explores the following topics to create a relevant project plan:

  • What is a project
  • Project charter
  • Work breakdown structure
  • Assigning resources to project tasks
  • Project budget
  • Gantt chart
  • Project risk
  • Communication plan
  • Project life cycle

Are you ready to increase productivity by managing projects more effectively which will clarify roles, shorten completion time, and cut costs?

FREE

Marketing for Business

Feb 22-April 26

Tuesday evenings, 5:30-9:30pm

In this course, you will walk away with the following:

  • Defining and identifying core components of the marketing strategy
  • Identifying the USP (unique selling proposition)
  • Creating a positioning statement
  • Developing target markets (a.k.a. customer avatars)
  • Creating the value proposition
  • Developing marketing objectives
  • Gathering and analyzing data using the four primary research methods
  • Developing profitable pricing strategy for each product in the product line
  • Identifying components of a promotional campaign
  • Defining the sales cycle
  • Identifying probing sales questions
  • Overcoming objections
  • Identifying strategies for confirming the sale
  • Defining relationship marketing
  • Comparing and contrasting relationship marketing strategies
  • Identifying components of a digital marketing strategy
  • Comparing and contrasting social media platforms
  • Creating a promotional campaign
  • Determining the marketing budget

Topics covered in this course include:

  • Developing a strategic marketing strategy
  • Conducting market research
  • Customer relationship management
  • Product pricing
  • Pricing strategies
  • Sales techniques
  • Relationship marketing
  • Promotional strategies
  • Digital marketing strategies
  • Creative campaigns
  • Marketing budget
FREE