Training

Location: SBA Office, 622 Sackville Drive.
Instructor: Bonnie O’Toole

By the end of the course, you will be able to generate and assess options on how to grow your small business and create a long-term plan to handle competitive challenges and market opportunities.

Topics Covered will include:

• Discover the four ways to grow your business
• Use creativity tools to generate options to expand your business  
• Assess which is the best opportunity to pursue by creating business cases
• Create an action plan for the product, service, or market expansion 
• Create a plan-on-a-poster to help you keep on track

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Location: SBA Office, 622 Sackville Drive.
Instructor: Bonnie O’Toole

This course will provide the essential marketing basics for a small business who wants to grow such as:

1. Preparing to market:
2. Plan Online and Social Media marketing campaigns 
3. Explore the fundamentals of traditional marketing
4. Track marketing effectiveness
5. And More!

Prerequisites:​

• Basic computer, social media, and internet skills
• 1 hour dedicated to the completion of assignments between classes

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Location: SBA Office, 622 Sackville Drive.
Instructor: Linda Daley

If you’ve been thinking about starting a newsletter or other email campaign for your business, now is the time. Getting accepted into people’s inboxes regularly means committing to deliver useful and interesting information. That doesn’t happen instantly – it requires a strategy, a plan, and a lot of action items. The sooner you start, the quicker you’ll realize success. 

Topics Covered will include:

• Connect email marketing activities to overall marketing strategy 
• Target market(s)
• Delivering value
• List-building tactics, including understanding anti-spam legislation
• Investigate bulk email software options
• Set up your bulk email account, including designing a reusable template
• Learn writing tips
• Learn tactics to share and promote your newsletter online/offline
• Discuss ongoing quality assurance activities, such as reviewing statistics 
• And more!

Pre-requisites:

• Live website
• Laptop
• Intermediate computer skills
• 1-2 hours each week outside of class time to do research and become familiar with the apps 

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Location: SBA Office, 622 Sackville Drive.
Instructor: Mike Wood
 

Learn video production techniques and create a video project of your own. Each class narrows-in on key elements of production such as: 

• sound recording tips
• camera composition
• scripting
• story-boarding
• speaking on-camera
• interviewing
• lighting
• use of green-screen
• editing
• online resources
• and more!

Each participant will advance in their own particular skill-set or area of interest. All are welcome to attend regardless of experience level.   

Prerequisites: 

1. Commitment to attend
2. Camera with a video feature

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